Kinetic typography has been around for some time but has only gained popularity recently and is a fast growing fad. Now I don't think that after all the hype over kinetic type it will simply vanish. These types of videos are here to stay!
Now everyone has no doubt seen the Shop Vac video by this stage and probably Dot Dot Dot as well, both of which are fantastic examples of typography and another great example can be seen here:
The thought then occurred to me are the videos good because of the moving text or does the kinetic type just add to an already good soundtrack? Stephen Fry's monologue about language I found quite interesting and the addition of the kinetic type added, for me at least, a sense of reassurance? for lack of a better word, in the audio track.
In short I have been finding after further looking into kinetic type, it is a means to add interest to audio and give the eyes something to do whilst listening.
(on a personal note feeling less ill)
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