Wednesday, March 30, 2011

Adobe Type Questions

Can't believe I didn't upload this stuff sooner, as it has been sitting in my folder done! -_-;



Q1
Serif- A serif is a line or dog ear on the end of a character for extra detail. An example would be Times New Roman or Garamond.
Sans- aka Sans Serief (French for without Serif) fonts are also known as Gothic fonts. Eg. Arial, Calibri and Hellvetica

Q2
 x-height is the height of the lowercase letter x in a font. It determines the overall aesthetic of a Typeface, whether or not it is easy to read and how every character is spaced on a line

Q3
You can measure Typefaces in either height or width. Type height and width are measured in points and originated from the metal plate used in typewriters.

Q4
The most common variants in a Type Family are Bold, Italics and Bold Italics, although you will find many fonts with other variations from Superbolds to Ultrathins.

Q5
Monospacing in type originated from typewriters in which each glyph had to be the same spacing apart as they printed using metal plates. Most modern fonts and rich-text-editing programs use proportional spacing, which allows for an easier to read body of text.

Q6
The space between lines of text is called Leading and is measured from the baseline of one line of text to the cap height of another. Almost every Rich-text editor (and some DOS text editors) have the capability to adjust Leading although (thanks to Microsoft Word) is often referred to as line spacing.

On a side note.
Microsoft has a lot to answer for in the modern age of typography, as it makes editing so simple without the need for any knowledge of layout or terms of design. Though it has also lead to the epidemic of almost everything you see printed by the average person is in one of three fonts, Times New Roman, Arial and Calibri. Whilst these aren’t bad fonts they aren’t the only ones out there and with Microsoft Windows difficulties installing new fonts users are stuck with the pitiful selection Microsoft decides to give you.
~mini rant over

Sunday, February 20, 2011

Almost too good to share

...almost that is

Bellow is one of the best sites I have ever found... ever!

Enjoy
http://freetypography.com/

Kinetic type

Kinetic typography has been around for some time but has only gained popularity recently and is a fast growing fad. Now I don't think that after all the hype over kinetic type it will simply vanish. These types of videos are here to stay!

Now everyone has no doubt seen the Shop Vac video by this stage and probably Dot Dot Dot as well, both of which are fantastic examples of typography and another great example can be seen here:

The thought then occurred to me are the videos good because of the moving text or does the kinetic type just add to an already good soundtrack? Stephen Fry's monologue about language I found quite interesting and the addition of the kinetic type added, for me at least, a sense of reassurance? for lack of a better word, in the audio track.

In short I have been finding after further looking into kinetic type, it is a means to add interest to audio and give the eyes something to do whilst listening.

(on a personal note feeling less ill)

Tuesday, February 15, 2011